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CALCULATOR

What the visitors who leave cost you.

On a B2B SaaS website, more than 97 visitors in 100 leave without a trace. Enter your numbers and see what that silence costs you every year.

Your website

5,000

Unique visitors on your website.

€6,000

What a customer brings you in their first year.

2%

B2B SaaS average: 0.7% to 2.2% depending on the channel (First Page Sage, 2025).

3.5%

Your goal, if your visitors found the answer to their question.

Adjust the assumptions

The close rate is a published average: replace it with yours if you know it.

4%

From lead to signed deal: about 4% for a lead from organic search (First Page Sage, 2025).

What you lose

€216,000of revenue left on the table every year

  • 4,900visitors leave every month without a trace
  • €4.80what one visitor is worth today
  • €144,000a year for each point of conversion

Today, your form brings you 100 leads a month.
At 3.5%, you would get 175.

How we calculate, and our sources

  1. Lost visitors per month

    visitors × (100% − form conversion)

    Those who leave with no contact details and no meeting: you will never know who they were.

  2. Value of a point of conversion

    visitors × 1% × 12 × leads that become customers × value of a customer

    What one more point would bring in over a year, for example going from 2% to 3%.

  3. Revenue left on the table

    (target rate − form conversion) × visitors × 12 × leads that become customers × value of a customer

    The gap between your rate and the one you aim for, over a year.

SourceFirst Page Sage, B2B SaaS Funnel Conversion Benchmarks (2025): visitor to lead, 0.7% to 2.2% depending on the channel; lead to signed deal, about 3.7% for organic search (41% × 51% × 49% × 36%). firstpagesage.com

What a conversation could change →

What if your visitors found their answer?

Ask the agent: it answers, then offers a slot to see Nudge on your own pages.