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ROI CALCULATOR

What a conversation could add to your form.

On most B2B websites, one or two visitors in a hundred leave their details. Enter your numbers and see what a conversation that answers the others would bring in.

Your website

5,000

Unique visitors on your website.

€6,000

What a customer brings you in their first year.

2%

B2B SaaS average: 0.7% to 2.2% depending on the channel (First Page Sage, 2025).

Adjust the assumptions

What Nudge would change is an assumption: we will publish our averages once we have enough customer data.

4%

From lead to signed deal: about 4% for a lead from organic search (First Page Sage, 2025).

3%

Share of visitors who write to the agent.

10%

Share of those conversations that end with a meeting or contact details.

With Nudge

+€43,200extra revenue per year

  • +15extra leads per month
  • +7.2extra customers per year
  • × 36your investment

Today, your form brings you 100 leads a month.
Nudge would cost you €1,188 excl. VAT a year (beta plan).

How we calculate, and our sources

  1. Extra leads per month

    visitors × visitors who ask a question × conversations that become a lead

    They add to your form: these are visitors who would have left without a trace.

  2. Extra revenue per year

    extra leads × 12 × leads that become customers × value of a customer

    The extra customers, times what each one brings you in the first year.

  3. Nudge cost

    €99 excl. VAT × 12 + €0.30 excl. VAT per conversation beyond 250 a month

    The beta plan price, extra conversations included.

SourceFirst Page Sage, B2B SaaS Funnel Conversion Benchmarks (2025): visitor to lead, 0.7% to 2.2% depending on the channel; lead to signed deal, about 3.7% for organic search (41% × 51% × 49% × 36%). firstpagesage.com

See the beta plan →

What would it look like on your website?

Ask the agent: it answers, then offers a slot to see Nudge on your own pages.