Drift is shutting down. Your meetings should not.
Salesloft stops the Drift chat widget after January 31, 2027. Nudge takes over the most useful part of Drift, answering visitors and booking the meeting, without playbooks to write or maintain.
Which one should you pick?
Choose Drift if
- You want the path Salesloft endorses, which points to 1mind for chatbot functionality.
- Your routing depends on a deep Salesforce integration.
- You mainly used Drift Email (Salesloft recommends allGood).
Choose Nudge if
- Your Drift playbooks broke as soon as a visitor asked an unplanned question.
- You want answers drawn from your own pages, with their source.
- Your CRM is HubSpot, or you do not have one yet.
- You want to run it next to Drift during the transition.
What the end of Drift means in practice
According to Salesloft’s Drift Sunset FAQ, the Drift chat widget stops working after January 31, 2027. Remaining data is stored offline through April 30, 2027, then permanently deleted on May 1, 2027.
In August 2025, OAuth tokens tied to the Drift application were also used to export data from Salesforce instances, according to Google Threat Intelligence Group. Before you migrate, export what you want to keep and revoke Drift’s access to your tools.
A calm migration takes six to eight weeks: export, revoke access, rebuild the two or three playbooks that actually booked meetings, run both tools side by side, then remove the Drift script.
Nudge and Drift, point by point
| Criterion | Drift | Nudge |
|---|---|---|
| What it is | A conversational marketing chat widget, now part of the Salesloft platform, being sunset. | An AI agent trained on your website and documents that answers visitors and books the meeting. |
| Answers to visitors | Hand-written playbooks that follow the planned question tree. | Free-form answers drawn from your pages, each one citing its source page. It says when it does not know. |
| Meeting booking | Meetings booked from chat, routed to the account owner. | In the conversation, without a form, as soon as the visitor is ready. |
| CRM | Salesforce and other sales tool integrations, through Salesloft. | HubSpot: meetings and contacts are written there once connected. No native Salesforce integration. |
| Meeting preparation | The rep receives the conversation and the meeting. | The Handoff agent sends the rep a brief with the visitor’s own words and objections. |
| Pricing | Being sunset: the widget stops working after January 31, 2027. | Public price on the pricing page, free trial to start. |
| Setup | A replacement is needed: Salesloft recommends 1mind for chatbot functionality. | One line of script on WordPress, Webflow, Framer or Shopify, or through Google Tag Manager. |
| Data | Data permanently deleted on May 1, 2027. | Data stored in the European Union, contact details masked before the AI model. |
Information about Drift comes from its public website, checked on November 9, 2026. Confirm it in a demo before you sign.
Frequently asked questions
When does Drift shut down?
According to Salesloft’s FAQ, the Drift chat widget stops working after January 31, 2027. Remaining data is deleted on May 1, 2027.
What does Salesloft recommend instead of Drift?
Salesloft recommends 1mind for chatbot functionality and allGood for Drift Email. You do not have to follow it: choose based on what Drift actually did for you.
Can Nudge run next to Drift?
Yes. Nudge installs with one line of script or through Google Tag Manager, so you can put it on a few key pages, compare the meetings booked, then remove Drift.
Does Nudge import my Drift playbooks?
It does not need them. Nudge answers from your site and documents, then offers a slot when the visitor is ready. Still list the playbooks that booked meetings: those are the pages to cover first.
Does Nudge work with Salesforce?
Not natively today. Nudge writes meetings and contacts to HubSpot. If a native Salesforce integration is a hard requirement, look at Qualified or Chili Piper too.
Compare more widely
See it answer on your own site.
Give us your website address: Nudge reads it and shows you what it would answer your visitors, before you install anything.
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