Intercom is built for support. Nudge is built to sell.
Intercom grew up around the inbox, tickets and the help center. If your chat is mainly there to turn visitors into meetings, Nudge does that one job: it answers from your website and books the meeting.
Which one should you pick?
Choose Intercom if
- The same people answer customers and prospects.
- You need a full helpdesk: tickets, shared inbox, help center.
- Your team runs on Salesforce and the acquisition raises no question for you.
Choose Nudge if
- Your chat should book sales meetings first.
- You want a public price rather than billing per resolution.
- Your CRM is HubSpot.
- You want to keep Intercom for support and give your sales pages to a sales tool.
Intercom in 2026: a new name and a new owner
On May 12, 2026, the company changed its name to Fin, after its AI agent. Intercom remains the name of the customer service platform.
Salesforce completed its acquisition of Fin on September 10, 2026. Nothing forces you to move, but a change of owner is a good moment to check that the tool still does the job you bought it for.
Nothing forces you to move everything either: many teams keep Intercom for support and put a sales tool on their pricing, demo and product pages.
Nudge and Intercom, point by point
| Criterion | Intercom | Nudge |
|---|---|---|
| What it is | A customer service platform, with Fin, an AI agent offered for service, sales, ecommerce and customer success. | An AI agent trained on your website and documents that answers visitors and books the meeting. |
| Answers to visitors | Fin answers from your knowledge base, designed first for support. | Free-form answers drawn from your pages, each one citing its source page. It says when it does not know. |
| Meeting booking | Possible through “Fin for Sales” and workflows you configure. | In the conversation, without a form, as soon as the visitor is ready. |
| CRM | Owned by Salesforce since September 10, 2026, with many integrations. | HubSpot: meetings and contacts are written there once connected. No native Salesforce integration. |
| Meeting preparation | Handoff to a human in the shared inbox. | The Handoff agent sends the rep a brief with the visitor’s own words and objections. |
| Pricing | Seats from $29 to $132 per month depending on the plan, plus Fin at $0.99 per outcome. | Public price on the pricing page, free trial to start. |
| Setup | Install the widget, then configure the knowledge base, workflows and inbox. | One line of script on WordPress, Webflow, Framer or Shopify, or through Google Tag Manager. |
| Data | See the terms of Fin, now a Salesforce company. | Data stored in the European Union, contact details masked before the AI model. |
Information about Intercom comes from its public website, checked on November 9, 2026. Confirm it in a demo before you sign.
Frequently asked questions
Are Intercom and Fin the same thing?
The company has been called Fin since May 12, 2026, after its AI agent. Intercom remains the name of the customer service platform.
How much does Intercom cost?
Intercom’s pricing page lists seats from $29 to $132 per month depending on the plan, plus Fin at $0.99 per outcome. An outcome can include a handoff to a human, so count how many of your conversations would be billed.
Can we keep Intercom for support?
Yes. Keep the helpdesk for your customers and install Nudge on your sales pages. The two scripts work side by side.
Does Nudge replace a helpdesk?
No. Nudge answers visitors and books sales meetings. It has no tickets and no shared inbox.
Which CRM does Nudge work with?
HubSpot: meetings and contacts are written there once connected. Nudge also works without a CRM.
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